ProfilerX – A Sales Person's Perspective

Posted on Jul 11, 2009 in Uncategorized

Having over 20 years of sales experience, I’ve always been searching for an easier way to find the information about a company or contact while going after that next big sale. I’ve used all the traditional data sources, lists and even searched the Internet for hours on end only to find that the information wasn’t [...]

Sphere of Influence Selling: The Key to Initial Engagement

Posted on Jul 11, 2009 in Uncategorized

By Dan Hughes Chief Sales Officer Broadlook Technologies Why use “Sphere of Influence” for your initial engagement? The reason is simple. The strategy behind SOI is to create engagement. Creating engagement means creating awareness, curiosity, and an impetus to act. Sales and marketers have long known that the higher the level of awareness and curiosity, [...]