ProfilerX – In a Word … WOW!

Posted on Jul 12, 2009
Let me introduce myself. My name is Dave March and I am the managing director of FirstRule; a company that specializes in New Customer Acquisition. Our business is simple; we develop and install best of breed prospecting systems for companies that want (absolutely need) to improve their prospecting activities and acquire new customers. Several of Broadlook’s products are a standard and essential part of FirstRule’s deliverables. A company can’t be a world class prospector without having the real–time information from Broadlook. So obviously, we were very excited when Broadlook announced ProfilerX with Hoovers. This product really does take the ability to prospect to the next level. The integration of Hoovers in ProfilerX is clean, functional, simple to use and gives a dimension of data that is vital to sales productivity; saving time and energy through more precise targeting. To be successful in sales you’ve got to make every hour count. You can’t be wasting time calling on companies that don’t fit your target profile, ones that are either too small or too large. While ProfilerX shares the same user interface design as the original, for some reason I found X to be easier to use and navigate. I can’t put my finger on exactly what they did, but it just seems friendlier and more intuitive. But it is the new integration that really puts X in a class by itself. ProfilerX, with Hoover’s, provides this vital information, immediately at a fraction of the cost it would it take in just a few investigations. Imagine getting sales, profit, employment data, and much more, “the Hoover’s data“ combined with up–to–date Internet information, immediately and without any effort. Well you don’t have to imagine it. It’s here, and it is the ultimate competitive edge.